At Frankly Digital we do our utmost to achieve great results for our clients, and whilst the old cliché that the work is reward enough does stand, we are not ones to turn away a lovely gift of Laurent Perrier any time soon!

The thanks goes to Islay Robinson of Enness Private Clients, who is as pleased as we are that after appointing us to undertake his SEO work just 3 short months ago we have achieved Position 1 status in Google for both of his core keywords ‘Large Mortgage’ and ‘Large Mortgages’.

It is our firm belief that to get great results you need to get a full understanding of your client’s market and subject. We have had a lot of input from Islay himself who has worked closely with our SEO consultant Amelia Vargo, to ensure that every aspect of our work is backed up by product and industry knowledge.

To reach position 1 for any keyword is difficult – it takes time and dedication, you need to have a full understanding of the way Google works. This result is by no means an accident – the top spot has been in our eyes since we took on the SEO.

In fact we reached position 2 for these keywords within a just couple of weeks, combining our skills in both on and off-site optimisation. We use only ‘white hat’ techniques, which is why we’re confident that we can maintain these keywords in position 1.

If you are interested in SEO services from Frankly Digital then give us a call on 01603 765388, or fill in our contact form for us to get in touch.

At Frankly Digital we feel we offer a better proposition than our competitors because we turn the usual approach to servicing clients on it’s head. At Frankly Digital we don’t get caught up in a an unfocussed cloud of possibilities, or sell a specific service just because we are good at it. Instead, we look at your business objectives and show you how you can use internet marketing to grow your business online.

The Online Marketing Services We Offer

There are many different ways of marketing online. We use the following online marketing services, as we’ve proven they work for our clients.

• Search Engine Optimisation
• Pay Per Click Advertising
• Affiliate Marketing
• Social Media Marketing
• Email Marketing

Creative Solutions for Digital Marketing

There are many different aspects of digital marketing; these include PPC management, SEO, Affiliate Marketing and Social Media Marketing. It can be difficult to know which channels are the right ones to achieve your aims. We can help by devising a digital marketing strategy which identifies how best to meet your business objectives, by drawing upon those skills we have inhouse that are relevant and appropriate to your organisation.

We’re not a ‘one-size-fits-all’ digital marketing agency, we’ll take the time to get to know you and your business to ensure that we’re all on the same page, working together to drive your business forward to gain online exposure in the right places and secure new business opportunities for you.

An Online Marketing Agency with a Difference

The staff at Frankly Digital bring together a broad range of specialist skills under one roof which we can tailor specifically to your business needs. Any online marketing agency can sell you SEO services or pay per click advertising campaign, but at Frankly Digital we believe that the way we work is more effective and is executed ins such a way as to ensure a positive impact on our clients’ businesses.

When we work with you we will put together a comprehensive online marketing strategy to promote your business to your target audience, channeling traffic through your website in such a way as to increas your profits and reduce your overheads. Our online marketing service is designed to be fully encompassing of your business goals for now, and well into the future. We are a digital marketing agency that puts you and your profits first.

Online Marketing Solutions to put you on Top

Often when deciding to embark on digital marketing, it can be quite daunting and confusing. There are many agencies out there offering their services, but which online marketing solutions will work best for you and your business? We will take the time to find out how we can improve your online marketing, to ensure that your business website is found by the right people in the right places. We aim to put your site in front of the people you want to see it – paying customers.

Digital Marketing Agency for Inspired Solutions

The online marketplace is constantly evolving with competitors using evermore sophisticated techniques to gain an edge. To give your business a strong foothold in the digital environment it is essential to employ people who can be objective and forthright with you, choosing the most effective digital marketing route to acheiving your business objectives. We are called Frankly Digital because we are exactly that, frank about the digital industry. Our aim is to present you with a clear plan for now and the future which adheres to a cost effective use of your marketing budget.

B2C & B2B Online Marketing Solutions

Whether you are a B2B company or a B2C company we can offer online marketing solutions to suit your particular requirements. B2B online marketing encompasses the same online marketing tools as any other kind of online marketing, but special care should be taken to ensure that all digital marketing tools are used in the right way to ensure targeted exposure and results. With our professional web design services and online marketing expertise your business is bound to succeed.

Online Marketing Company to Boost your Sales

The key to success online is to make sure your website is found by the right people at the right time. An online marketing company like Frankly Digital can help you build channels of communication with your online target audience to give you the best opportunity to secure their custom.

By providing measurable results and comprehensive digital marketing solutions, we’re certain that we can help increase your sales or leads to improve profitability.

Online marketing is one of the most profitable ways of marketing your business as it is relatively cheap to implement and can produce fantastic results for most businesses. Our digital marketing techniques are proven to work; we’ve had many successes over the years, and our collective knowledge is second to none.

You may already know about digital marketing, and know exactly what you want and need, but if you’re new to this, you can rest assured that Frankly Digital is a company that has a proven track record in producing long lasting and measurable results for our clients. We’re more than happy to explain everything to you, and our clients should give you the confidence of our convictions.

Successful Solutions for Marketing Online

We like to use a mixture of different complimentary online marketing solutions, all designed to ensure your success on the internet. We do this because it’s one of the best ways of providing a comprehensive digital marketing campaign that gets results. Our online marketing services have been designed by us to ‘cover all bases’, and because we have extensive experience in marketing online, you can be sure of success.

Speak to Us Today

If you’re interested in moving your business forward and promoting your products or service then call us on 01603 765 388 or fill in our online contact form and we’ll call you back.

Frankly Digital is an online marketing company that believes whole-heartedly in the value of obtaining high ranking listings in the search engines, a practice that is commonly called SEO or Search Engine Optimisation. Our approach to SEO is to first get to know your business, because only by understanding your goals can a comprehensive and strategic SEO plan be developed.

Our aim as an SEO company is to provide a valuable and important service to our clients by offering cost effective internet marketing solutions that work. If you need further reassurance we can sometimes offer pay-on-performance packages, which literally does what it says on the tin – we’re prepared to put our money where our mouth is!

An SEO Company with a Difference

Frankly Digital is truly an SEO Company with a difference! There are many pitfalls and dead-ends in the world of SEO, and there is a lot of confusing information available online. It seems that everyone is an expert, and has an opinion; but how can you know that your SEO Agency really know what they’re doing? The team at Frankly Digital are all experts in their chosen fields, and have many years experience in the art (and science) of search engine optimisation. We only use tried and tested methods that are supported by the major search engines.

Unlike many other SEO companies, we won’t sell you a list of untried and untested keywords at inflated prices, we won’t obtain links from ‘bad sources’ and we won’t put our other clients’ links on your site. What’s more, if you choose to leave us, for whatever reason, we won’t undo all our work or put files on your server to ‘tell’ the search engines not to list your website.

What we will do is offer viable and lasting results for your website to compete in the search space effectively. We do this by discovering which keywords will potentially bring the most searchers to your site, and choosing a selection that ‘covers all bases’ to ensure you get the right traffic. Once we have achieved page one results for all or some of your keywords, we will take an objective look at the kind of traffic your site receives and make any necessary adjustments to ensure your site converts visitors into customers – and you make money.

What is Search Engine Optimisation?

Search engine optimisation is a strange mixture of art and science; it is all about that sometimes elusive position 1 listing in the search engine results page (SERPs). It takes years of experience for SEO consultants to get a full understanding of the many techniques and tools available and there is a vast amount of bad advice circulating the internet, so this knowledge is invaluable. True SEO experts take this information ‘with a pinch of salt’ and never use unethical or ‘black hat’ techniques to get their clients listings; a good SEO consultant will know the difference between good and bad SEO advice.

There are many different aspects to SEO, some require specialist knowledge such as the art of local SEO, which is the art of obtaining good listings for local customers and is particularly pertinent to businesses that work in a limited area.

Do I Need to Hire an SEO Agency?

If your customers are looking for your products or services online, then you need SEO. If you want to open up the highly lucrative and expanding revenue stream that is the internet, then you need SEO. If your competitors are utilising SEO, then you need need to as well. However, because there is an awful lot of bad advice, about SEO distributed across the internet, purporting to be published by so called SEO experts it is sensible to employ a specialist SEO Agency. Your business deserves a search engine optimisation agency that has the experience and business know-how to drive your business forward, and offer long lasting, measurable results that impact positively on your bottom line.

Frankly Digital provides professional SEO services at highly competitive prices using process that work. Our SEO Consultants have a wealth of experience and expertise in the arena of digital marketing; we will take a strategic approach to your SEO campaign, ensuring that you make money by using our services.

SEO Marketing Secrets Revealed

In order to ensure a website ranks well in the search engines, you must first make sure the site is optimised for the search engine robots to successfully crawl and index it. This can be relatively easy if you know what you’re doing, but a complete minefield for the uninitiated. A successful SEO marketing campaign requires that a professional looks into ensuring the code and other onsite indicators are properly constructed for the search engine robots, but also that the site is easy to understand and navigate for the human visitors too; after all your website isn’t built for robots but people.

The next step for a successful SEO campaign is link building, or ‘backlinks’. There is a lot of information online about link building, some of it very good, and some is, quite frankly, utterly ridiculous. There are many companies offering to build you a certain number of links for very cheap prices, but if you look into the sources of these links you’ll soon discover that they will have little or no effect on your rankings, and some may even be detrimental. The key to good SEO link building is to look for quality links.

What to look for in SEO Link Building

SEO link building is a very subjective thing, there are many factors governing what is a ‘good link’ and what is a ‘bad link’. Only a seasoned professional will have the experience to spot the difference. Some indicators though, are: relevancy to your subject, high PageRank sources and the number of other links on the linking page. Good SEO Consultants will know fairly quickly the difference between a good link and a bad one. True SEO experts will understand that link building is all about achieving a balanced and natural backlink profile.

The SEO team at Frankly Digital will write you a bespoke SEO Strategy to ensure that your links are built over time, from trusted and relevant sources. Furthermore we’ll be totally transparent in the portion of your budget that will be spent on links.

How our SEO Consultants Work

The SEO Consultants at Frankly Digital take a strategic view of the SEO campaigns devised for our clients. We will do significant research into the keywords you should be targeting for maximum exposure online, for your products or services. Where we differ from many other SEO experts is that we will look at opportunities beyond the ‘big’ keywords; we’ll look at ways of targeting traffic to your site that is more likely to convert into paying customers rather than general web surfers just researching your subject. We are an SEO company that looks after your bottom line.

Once we have a list of relevant keywords for your Search Engine Optimisation campaign, we’ll look at where these fit into your site. We’ll make sure that the keywords are distributed throughout the site, by placing them on targeted landing pages. Once we have done this we will look at the content of the site to ensure that all your keywords are represented within the copy. This may mean us re-writing your content as we see fit. Our SEO experts are proficient at writing copy that is persuasive but also includes the right kind of keyword distribution throughout the page, to ensure that the page is both found, and does its job of marketing your services once the user reaches it.

After we have written and published the new SEO content on your site we will put your site through our link building programme, which has been designed, by us, to build a variety of directory links over time to build authority for your website. This process takes approximately 4 – 6 weeks to apply for the links and a bit longer for them to be accepted and added to the directories.

At the same time we will start writing an ongoing and evolving SEO Strategy. This will involve us sourcing suitable linking opportunities for your site, which we will discover through a variety of means. This is designed to give you a healthy backlink profile that builds over time to look natural to the major search engines.

How to be SEO Experts

Like everything in life, you can’t become an SEO expert overnight! (if only it was that easy!) It takes years of experience to learn everything there is to know about SEO. Furthermore, as SEO is evolving as rapidly as the search engines, true SEO experts will be constantly updating their techniques to keep abreast of the discipline.

Good SEO Consultants generally spend a good proportion of their time researching new ideas and techniques, testing theories and learning new things everyday to give their customers the best possible service. Frankly Digital is an SEO agency that gives our SEO Consultants the time and space to carry out research in order to learn more about the fascinating and ever changing world of search engine optimisation. We believe this is time well spent!

Do I need Local SEO Services?

The internet opens your business up to a global market, but what if you only offer your services to a limited area? For example, you may be a UK based operation servicing mainland England, Scotland, Wales, in which case you don’t particularly want traffic from Australia! You want targeted traffic from your local area, people who are already pre-qualified to hire you.

If this is the case, then you need local SEO. This doesn’t mean from an SEO Company local to you, this means SEO that is targeted to your local area. Your SEO company could be based anywhere, but they must understand the peculiarities associated with offering local SEO services.

Some companies operate on both a national and local scale. They may operate throughout the UK, but provide services that searchers looks for on a local scale. If you are a restaurant chain, that operates throughout the country, people will still search using there geographic location by typing in ‘restaurants Clerkenwell’ for example (or restaurant + wherever they live) so the optimisation must reflect this. It may be that the website will have specific landing pages for the various locations for each restaurant in the chain. This is local SEO on a national level. However, just because the search engine optimisation is on a local scale it doesn’t mean it’s any easier, often, it’s actually harder to achieve, because with several landing pages to write content for and to link build for it can become difficult to ‘see the wood from the trees’ hence the importance of hiring a SEO company that will put a strategy in place to achieve results.

Frankly Digital offer local SEO services to our customers where we see this as offering the best return on their investment.

The Art of Successful SEO Management

The websites that achieve that coveted number one position have not got there by chance. There will almost certainly be someone behind those listings whose job it is to make sure they stay there. This is where good SEO Management comes in. Your SEO campaign should never stagnate, it should evolve and grow as your business does.

The SEO consultants at Frankly Digital are professionals who understand the concept of evolving a campaign to ensure it grows and moves with the market. This means you can open up new revenue streams or develop new products for your customers, ensuring you are a market leader in your industry.

We use a strategic approach for all of our SEO campaigns, utilising good SEO link building, local SEO and SEO content writing services to achieve high rankings for a variety of different keywords in a myriad of sectors. Our SEO experts make us an SEO company to inspire you with confidence in our abilities to achieve results.

An Agency for Integrated Marketing Solutions Online

Here at Frankly Digital, we don’t believe in a ‘one-size-fits-all’ approach. We may feel that your company could benefit from other services besides SEO. We offer many solutions of marketing you company online, including PPC management, affiliate marketing and social media marketing. Alongside the services to help your site get found, we also offer web design, web development and eCommerce web design services to give you the opportunity to update your website or even have a whole new site developed by us. We also offer conversion rate optimisation, to give you an insight into the way your users behave once they reach your site, and the opportunity to maximise your sales potential by increasing the number of people that buy from you.

Testimonials

Islay Robinson, Director, Enness Private Clients

“A client recommended Frankly Digital to us after 4 tedious years of ‘over promise-under deliver’ service from various agencies. In the 3 short months we have been working with them they have captured our sought after keywords on search, cut our PPC spend in half whilst at least doubling the value of our enquiries and generally fixed our (previously shabby) online presence.

I cannot recommend them highly enough.”

Speak to Us Today

So, if you like the sound of our SEO services, and would like to employ us, give us a call on 01603 765 388 or fill in our online contact form and we’ll call you… Give us a chance to optimise your site, grow your business and make you some money!

Premier Frames are a business to trade company supplying wholesale uPVC products to the home improvements industry. Seeking to make some changes close to home, Premier approached Frankly Digital to design and build a new brochure website for them.

The existing Premier Frames website had a very closed structure, with all product categories gathered on one product-by-type page and the design look and feel was also outdated. Premier were essentially looking for a fresh and invigorated design and layout into which they can place their product information and expand upon it over time.

The web development team at Frankly drew up a new structure for the site, opening out products into a type and category dynamic, so that there is the space available for Premier to grow product details over time.

The design of the site and brand identity was also given a fresh new look, but we were careful to retain core identifiable visual cues so that existing customers would not be alienated.

The website has been put live and handed over to the Premier Frames team for them to add in additional content over time, using a CMS (content management system) that is quick and easy to use. If you would like to see how they are getting on, visit the new Premier Frames website.

If your website needs attention, from a technical or visual perspective, or you need an easy-to-use CMS so that you can update content on your website quickly and easily without the costs of web development updates, speak to our technical team today. You can submit your details on our contact form, or call us on 01603 765 388.

Gourmet food purveyors, Relish, set their stand – in the form of a restored 1968 globetrotter airstream trailer – at a range of street, event and festival locations, adding a touch of class to commercial catering. Great recipes and fresh ingredients are synonymous with the Relish brand credentials, and fancy brunches, hot sandwiches and luxury burgers are their choice offerings.

To support the marketing of Relish, the team needed help building a website and we were pleased to get involved. Relish are a talented bunch and when the chef hat comes off they are also involved in the digital arena. We were needed for our skills and experience in website development, the design was all their own.

We built the website structure using WordPress software, which is a widely supported Open Source technology. The benefits of using WordPress are many; because it is OS it is a cost effective and rigid framework, familiar across the web development industry, which means the site is future-proofed for any professional to work on it.

The ‘back end’ system is also very simple to use, which means any updates to content can be made quickly and easily by Relish themselves without any ongoing maintenance costs.

Our work on the site has also included full integration of the Relish Twitter feed, and there are future plans to include integration with Facebook as well.

Anthony Reilly, Director of Relish had this to say:

It’s been a pleasure working with Frankly on the development of the Relish website. A truly professional outfit that quickly get to grips with your business and tailor their product, output and recommendations accordingly. I couldn’t recommend them more strongly.

Visit the Relish website if you need event catering!

If you need help with web development, Frankly Digital can tailor our services specifically to your requirements. We offer website design services too, so if your skills are not quite those of Relish we can still help! Call us for a chat, 01603 765 388 or fill in our online contact form and we’ll get in touch at your convenience.

Pay per Click advertising is still yet to be beaten for cost effective return on investment within the arena of paid digital advertising. It is however getting more competitive as more advertisers come on board.

PPC is also evolving, at its inception an advertiser was limited to a relatively simple dynamic of plain text adverts and on Google Adwords, graphic adverts for the display network (formally the content network). Today there are a wealth of options, Google particularly are growing the breadth of opportunities (Yahoo and Bing for the moment are a little adrift with only a tiny bite of the PPC pie).

For most advertisers, turning to an internet marketing agency to manage a PPC account is the unquestionable choice, but even if you have initiated work inhouse we still believe you can get better results, inclusive of the costs involved, by placing the work with Frankly Digital.

We provide a better service when managing PPC accounts because we:

• Look at your business objectives and advertise to fulfil them
• Integrate PPC seamlessly into the overall marketing plan
• Map the user journey to identify barriers to conversion and fix them
• Track clicks to conversions and calculate ROI down to the penny
• Improve your website for increased conversion rates
• Consistently reduce waste by halting non converting activity
• Identify new business opportunities
• Provide frank advice and open communication to instil confidence

Essentially our offering is not just meticulous planning and implementation of a PPC campaign, it is full technical support to solve all barriers to conversion, end to end tracking of results and ROI, ongoing recommendations for improvements to your site and identification of new business opportunities.

Whilst the team at Frankly Digital are working on your business you will never be short on information, we will never make you feel embarrassed to ask the simplest of questions, nor will we shy away from getting into the complexities if you want to know more.

Like any form of marketing, PPC has a huge number of variables involved which drive performance, and the more we can tell you about them the better our relationship with you will be so that we can work together to build upon our mutual success and profit.

We have invited our clients to share their comments on how we work, please visit our testimonials page for their feedback.

If you would like to discuss PPC advertising with one of the team, please call 01603 765 388 or fill in our contact form for a callback.

Enness Private Clients are a specialist mortgage broker who target their services to clients buying high value property. Enness provide their services to UK based clients, and expatriots based in Singapore, Hong Kong and the United Arab Emirates.

Frankly Digital have been appointed to help with online marketing, specifically SEO and PPC, which will be utilised to drive new business enquiries through the website.

From the perspective of PPC, our key priority was to identify search terms which would isolate those people who are buying property of a value from £500,000 through to millions of pounds. In the PPC environment it is very easy to spend significant sums on mortgage keywords, but the bulk of those will not fall inside the niche audience parameters relevant to Enness. For this reason we have been careful to set up the campaign to actively avoid irrelevant searches, and use advert messaging which concisely reflects the type and level of service that Enness provides.

As an integrated part of the work that we do when we provide digital marketing services to our clients, we also look closely at the user journey through the site, addressing issues of navigability, access to information, calls to action and more. We have already worked with Enness making recommendations for structural and content changes to the site which also incorporate optimisation of the site for natural search.

Our SEO work, as with PPC, is driven by the fundamental issue of search traffic – for both we will always undertake research into how people are looking for our client’s services, the competition and a benchmark of existing natural search positions. With a design-led website build such as the Enness site, it is important from a natural search perspective to review the site in full and identify how we can better convey key service messages, optimised to respond to the search audience.

SEO also comprises a large number of technical elements which require adjustments to be made to the website, but in doing this we also ensure that the integrity of the design is retained, so as to maintain brand guidelines.

The third core function of an SEO programme is to gain exposure to the site by building the link network surrounding it, and this is very much defined by a quality over quantity approach, and a strategy of development which retains an organic growth which does not work against the best practice guidelines of increasing exposure in search engines.

Once we had completed the SEO audit and made the changes to the Ennes website, there was significant movement in Google’s search results pages where the listing positions for the site were improved. This has been a great start to the SEO campaign and we will be building upon this solid foundation.

We are exceptionally pleased with the early stages of the work for Enness, and look forward to supporting their marketing activities both at home and abroad.

If you are buying property in excess of £500,000 contact Enness Private Clients who can arrange specialist large mortgages.

If you need help improving the return on investment from your online presence, call us on 01603 765388 to discuss your objectives. We can help with overall Strategy, and a range of internet marketing disciplines such as PPC advertising and SEO. If you prefer, you can also complete our online form and we will get back to you.

We are delighted to have been awarded the work to design and build Tesco Windows, the latest product range to be added to the leading supermarket conglomerate. Tesco are ranked third largest retailer globally by revenue, and their success story goes from strength to strength.

With our extensive work in the home improvements industry we brought to the table an excellent fit of skills and experience, which were used alongside a keen design eye for interpreting the Tesco brand into the home improvement website format.

With a name such as Tesco, brand guidelines and quality of output in terms of functionality, design and message had to be spot on. The Tesco consumer expects the same level of service across all its products, and we worked tirelessly to meet the very specific requirements stipulated to uphold the Tesco name.

By providing double glazing services to their public, Tesco seek to change the dynamic of the purchase process from other operatives in the field. Rather than using a sales force, the Tesco promise is to provide a quote by post, based on a consultation lasting 45 minutes at your home.

Guide pricing is available across all product lines on the website and in addition to competitive pricing all customers enjoy the benefits of Tesco Clubcard points with their purchase.

The Tesco Windows site is live right now, so why not go window shopping!

If you need a new website design or are branching out into a new revenue stream and want advice on integrating marketing strategy, call us on 01603 765388 to discuss your objectives. If you prefer, you can also complete our online form and we will get back to you.

If you want to make money in this digital age it is extremely important to ensure that you have a fully comprehensive internet marketing strategy to make certain that you spend your marketing budget in the right way.

It’s very easy to get carried away with all the different services out there for marketing online, but which ones will work for your business? This is why we offer strategic internet marketing solutions to ensure that your money is spent in the right places to generate more revenue for you.

We will spend the time to get to know you and your business to get an understanding not only where you are today, but where you want to be in the future. Once we have done this we will put together an online marketing strategy that is designed specifically for your business.

Your internet marketing plan won’t stagnate; we’ll make sure that we alter it as necessary, following your industry to ensure you’re not left behind or put resources into places that don’t offer a good enough return. We take a holistic view of online marketing consulting, so that your marketing budget is spent wisely and in the right way.

Our Approach to Your Online Marketing Strategy

Our experts will spend the time to get to know you and your business, after all how can we make a positive impact on your business without first getting to know it? Once we have got a full understanding of where you are now and where you want to be in the future, we’ll put together a fully comprehensive online marketing strategy to move your business forward. We will follow your online marketing plan to put your business in front of potential customers so that your website will make the necessary conversions for you.

This may include advice to update your website, or it may take the form of us offering you a brand new web design to maximise on our digital marketing strategy, because we understand that the final goal for you is to improve your online conversions, and sometimes it’s the website itself that holds a business back, not it’s natural listings or paid listings results, or lack of social media interaction. Our online marketing strategies are fully comprehensive and take into consideration your place in the market now as well as looking at where you want to be placed in the future.

Speak to Us Today

So, give us a ring on 01603 765 388 or contact us by filling in our contact form, and let’s see how we can make your business grow, today, tomorrow and well into the future.

Pay per Click (PPC) Advertising comprises adverts which are delivered to you when you make a search on Google. An advertiser pays each time someone clicks on their adverts. PPC is a particularly cost effective method of advertising because advertisers can promote their wares at the time the searcher is looking for the services or products they are offering.

Pay per Click Advertising is offered by a number of search engines, the most well-know of which is Google, and for the sake of simplicity the rest of this article is written with Google in mind.

When you use a search engine the phrase you type in which describes what you are looking for is known as a search query.

When search results are returned they appear in three blocks on the page. The biggest set of results, in the middle of the page are the natural search results (also known as organic or non-paid results). The search engine is showing you these pages because it has searched the internet, assessed all the pages it can find, and has calculated which are the most relevant to your search.

PPC adverts appear above and adjacent to the natural results

Small descriptions of each page the search engine has found is displayed in descending order, the number of pages found can run into thousands.

The results which appear horizontally above this main block, and vertically adjacent to the right of it are paid search results or pay per click adverts. Companies who provide what is being searched for have entered into an auction to be there, because in order to secure the searcher as a customer or client.

To appear in paid search results an advertiser will bid on phrases (referred to as keywords) that the public are likely to type into search engines when they are looking for a service or product the advertiser can offer them (advertisers are not allowed to appear next to searches if they cannot provide what is being searched for).

Search engines have tools which will show the most popular searches from the previous month and advertisers can research which are relevant to their products/services.

The lists of keywords relevant to an advertiser usually runs into large numbers, because the public can search for one thing in so many different ways. For this reason, when setting up a PPC campaign it is important to organise the lists of keywords in a logical manner.

In a PPC account, keywords are organised into campaigns, and then sub-divided into adgroups.

This hierarchy helps keep everything tidy and easy to manage.

Budgets can be set at campaign level so that an advertiser can control which groups of products should gain most exposure.

Budgets can also be controlled by day and month, and this prevents any overspending.

To find out how we return profit to our clients through an investment in paid search, read more about Pay per Click Advertising Strategy, call us 01603 765 388 or fill in our contact form for a callback from the team.