Profitable Pay Per Click Advertising
Pay Per Click Marketing is an exceptionally cost effective advertising channel in the digital arena. The process of PPC management is one whereby an advertiser bids in an auction for groups of search phrases.
These search phrases, known as Keywords, are selected based on their relevance to the product or service a company is seeking to promote. Industry tools allow a PPC specialist to research which phrases have recently been used by the searching public, and so it is possible to ensure each advertiser is marketing themselves effectively and to the right people.
By bidding on groups of keywords known to be used by your target audience you are creating an opportunity to engage people when they are most likely to convert into a sale (or other conversion). This unique opportunity to target customers so precisely is the key to the success of Pay Per Click Marketing.
Google are currently dominating the internet search environment, with Yahoo and Microsoft Bing also in the mix to a lesser extent. As such, it is the Google Adwords management interface that will afford advertisers the most significant volumes of paid search traffic. Yahoo and Bing are not to be ignored, and can generate effective conversions.
As a professional and experienced PPC management company, Frankly Digital help our clients achieve cost effective return on investment. Our campaigns are not simply a tool to drive traffic to your website. We immerse ourselves into the facts and figures which determine how you make a profit, and our pay per click management strategy is devised to support and grow your business via the online audience.
Pay Per Click Management Services
Frankly Digital can help clients in a number of ways with their pay per click management, whether that is with Adwords management, Yahoo Search Marketing or Bing’s Adcenter. In the first instance we are happy to provide consultative ppc services whereby we review and make recommendations on your existing campaigns.
It may be that you have not yet tested pay per click advertising and would like trusted and professional help to improve your business online. Or, it may be that you are already investing considerable sums in pay per click services but are not getting the returns you feel are achievable from your marketing budget.
Frankly Digital is so named for our straight talking, comprehensive and experienced advice relevant to pay per click clients operating at any level or from any point in their digital marketing journey.
Pay Per Click Advertising at its Best
Our strategic approach to pay per click advertising gives our clients the confidence that our ppc specialists are managing their campaigns, and delivering upon business objectives to the utmost capability afforded via the ppc advertising medium. Frankly Digital have helped the following clients to improve their online marketing:
- Su-Bridge pet food wholesalers
- 72% reduction in cost of paid search customer registrations
- Comfort Insurance
- 68% increase in conversion to quote from PPC
- Archant regional news media group
- 18% uplift in traffic volumes to the Jobs24 site
- 1st Sure Insurance
- 41% reduction in PPC bounce rate and 28% increase in conversion rate
The Approach Our PPC Experts Take
Frankly Digital was born from a desire to take a fresh approach to the provision of internet marketing services. Many of our competitors place the cart in-front of the horse, encouraging companies who approach them with a request to follow that one route to a solution that may or may not achieve the desired end goal.
We prefer to take a step back and address the problem or challenge for which our clients are trying to find the solution. We will immerse ourselves into understanding your business and devise, through close consultation, a strategy that is designed to achieve improvement in the success of your business online.
PPC management may be one of the tools we use in this endeavour, but it will never be simply a product we recommend to you purely on the basis that we are ppc experts.
Google Adwords Management
Google Adwords will inevitably dominate any PPC campaign, Google has over a 90% search engine market share in the UK (Yahoo 2.45%, Bing 2.97% according to Hitwise). Google Adwords management is becoming increasing sophisticated with the evolving refinements made to the ways in which it is possible to target the Adwords audience. Adwords management requires professional handling, and for this reason Google has implemented its own exams to give you the confidence in the agency you use.
Frankly Digital are pleased to assure our clients of our professional status, to check our credentials please click on the Google Adwords Certified Partner button to view our profile on the Google partners site.
Get more from a PPC Advertising Budget
Getting the best return for every penny you spend on pay per click advertising is our primary goal. To do this we implement a three pronged approach. The first is to set up each account as effectively as is possible, this requires thorough analysis of the paid search space which takes an entirely lateral view of how your target audience look for your products and services. We also look at your competitors in order to identify how to differentiate your proposition, and gain a competitive edge.
Once our understanding of your business and the way in which we need to position your products or services within the search space is clear, our second step is to start the process of constructing the structure of the account. This requires meticulous attention to detail, as it is vital that whilst gaining advertising exposure we do not waste impressions (views of your adverts) on those who are not relevant, or displaying to the right people the wrong advert text thereby reducing the click through rates of the adverts which would negatively impact the quality scores of your campaigns. There are a huge numbers of tools and techniques available to get this correct, which include keyword matching, negative keywords (to prevent adverts being displayed for certain terms), ad text copywriting, landing page targeting.
The third prong to maximising your budget is the ongoing PPC management, which involves analysis and optimisation of the activity to ensure every opportunity for a more cost effective conversion is taken, and any potential for waste is reduced or removed as far as is possible. Constant monitoring of results means any fluctuations in performance are immediately acted upon. Search query reporting helps to identify if the keywords themselves are being matched to inappropriate searches, but can also highlight opportunities you may be missing out on. Looking at natural search data can also inform your paid search campaigns, and integration between paid and natural search is certainly the future for success for any PPC management company.
Effective Adwords PPC Management
Effective pay per click advertising requires the knowledge and discipline of a meticulous ppc specialist. As the search space continues to expand this creates a significant double edged sword; growth in opportunity but also growth in potential weakness. Targeting of Adwords PPC management is critical to success, and whilst the increasing search space affords a wealth of ways to talk to your audience it is essential that you don’t waste media spend on irrelevant searches. Frankly Digital’s PPC experts ensure that your campaign is constantly analysed to be as effective as possible.
Specialist PPC Agency
The PPC specialists at Frankly Digital have a wealth of experience in managing a range of accounts and campaign types, across a wealth of different industries. PPC management requires an ever evolving understanding of the various tactics available in order to gain competitive advantage. Our team have been in the PPC management agency environment for over 8 years, which affords our clients every confidence that we have a thorough and reliable knowledge of our subject. With Frankly Digital handling your account it is our ongoing aim to instil in our clients a strong sense that we are a PPC agency to be trusted implicitly.
Pay Per Click Marketing as Part of an Online Strategy
Personalisation and integration is crucial to internet marketing. SEO and PPC should not operate in isolation; rather they should be used as complimentary tools. At Frankly Digital we ensure that neither discipline detracts from the overall marketing strategy and ROI.
Speak to Us Today
So, if you like the sound of our PPC services, and would like to employ us, give us a call on 01603 765 388 or fill in our online contact form and we’ll call you… Give us a chance to deliver targeted traffic to your site, grow your business and make you a profitable return on your advertising!
Testimonials
Tim Youngman, Head of of Digital Marketing at Archant
“Frankly currently manage the PPC account for our leading jobs portal jobs24. They understand our objectives and work with us to deliver and indeed exceed our expectations using this channel to help us build our audiences and revenue. I can highly recommend Nicola and her work with Frankly especially her keen eye for detail and spotting opportunities.”
Paul Kirk, Turton Middleton
“Frankly Digital manage the PPC accounts for our clients and they’ve proven that they really know their stuff, consistantly out-performing even our lofty expectations! I can highly recommend Nicola – with her fantastic ‘eye on the details’ we know our clients PPC accounts are in great hands.”
Russell Nichols, Appletree Bespoke Timber Buildings
“I really appreciate the help that Frankly Digital have offered me in setting up, maintaining and optimising the website and advertising that support my business. They have made themselves available whenever I have needed them and have been unflagging in support of my efforts to improve traffic, impact and ultimately, sales. They are friendly, easy to work with and offer genuine user-friendly advice for those of us not so comfortable with all the techie bits! Many thanks to all the team for all their great help and support, I would definitely recommend them, thanks!”
Ben Hodgson, Sales Director, Quotes To Compare
“Frankly Digital rule! The website they produced exceeded all of our very high expectations and was delivered within pre-agreed timescales.
Deciding to use FD for everything from website design and branding through to online marketing (PPC and SEO) was a no-brainer. They used their extensive knowledge of our industry to catapult us into the market place where we have made a substantial impact in a short time – perfect scenario for start ups or companies wanting to jumpstart their existing marketing campaign.
The whole team are friendly, approachable and FRANK about what can be expected and delivered. A professional outfit with a very enjoyable approach to work. Highly recommended!”
Islay Robinson, Director, Enness Private Clients
“A client recommended Frankly Digital to us after 4 tedious years of ‘over promise-under deliver’ service from various agencies. In the 3 short months we have been working with them they have captured our sought after keywords on search, cut our PPC spend in half whilst at least doubling the value of our enquiries and generally fixed our (previously shabby) online presence.
Our plans going forward are for 10+, new, designed and built, fully PPC & SEO managed websites, and integrated marketing campaign and a managed social media campaign. We have asked Frankly to do all of this for us without even a moment’s thought of shopping around.
I cannot recommend them highly enough.”