Launching Quotes To Compare
Quotes To Compare is a new company offering to take the hassle out of gathering quotes for home improvements products. As a consumer looking for double glazing, solar energy systems, a new boiler – and plenty more besides – all you need do is submit your request to QTC. The team will then get in touch to confirm your requirements, and match you to local, accredited exponents in your chosen industry.
Having worked with other companies in this industry for some time, QTC approached us to discuss their plans and objectives for the business. The remit of their brief was all encompassing, a brand image, logo, website design and development and digital marketing campaign were needed to launch Quotes To Compare into a pre-existing niche in the home improvements space.
The starting point for building an identity for Quotes To Compare came in the form of Oscar, who you can see pictured alongside this article. Oscar’s character is translated across the site into a few different iterations which use graphical elements in his appearance sympathetic to the product described on the page.
The form and function of the site itself is born from Frankly Digital’s wealth of experience in building websites focussed on effective conversion of traffic from visitor to customer. Simple and user-friendly navigation paths ensure a smooth journey through the site.
In terms of content we worked hard to produce optimised copy for the purposes of SEO, but that also conveyed key sales messages and a wealth of information which offers credible insight and advice to visitors.
We have also implemented a strong PPC campaign, relevant to QTC because it immediately drives relevant traffic to the site, which supports the long-burn effect of the SEO.
In just the first few weeks of the site being live QTC have enjoyed a huge success, and have already recruited additional staff to deal with the business being driven through the site.
If you need help establishing a new brand in the online environment, we can help. We offer consultative services for advice on business strategy, and can support you across a range of disciplines from website design and development to launch or relaunch your company to online marketing for driving your target audience straight to your door. Get in touch and chat through your objectives with us.