Optimising Osborne & Brown

Dorset based furniture company, Osborne & Brown have appointed us to help with improving sales volumes through the site via natural search traffic.

At the inception of the SEO campaign we undertook an audit of the existing search traffic and identified that whilst the site was gaining exposure against a wide range of long tail terms, these were not drawing high volumes of traffic. In some instances the long tail keyword phrases that were getting listed in the SERPs (Search Engine Results Pages) were iterations that afforded less volume than a modified version of the same phrase.

Our strategy for improvement involves sequentially targeting of core areas of the site, optimising content and growing exposure across furniture related sites and business directories.

From the very early stages of this project we have enjoyed a fantastic relationship with Derek Johnson, Managing Director of the company, who is a keen advocate of SEO and has been working closely with us to effect updates to the site with exceptional efficiency.

Early signs of success are good, and we look forward to achieving traffic, sales and business growth for Osborne & Brown from the ever evolving natural search space.

If you want to improve the number of sales from your natural search traffic, find out more here about search engine optimisation or get in touch on 01603 765388 or by filling in our contact form and we will be pleased to discuss how we can help.