Driving Response for 40Winks

40Winks is the first UK hotel and leisure group buying website on the market, and was born from a collaboration between the team at Tickles (who have already enjoyed significant success in the world of group buying offers) and the Archant publishing group.

Frankly Digital were pleased to be invited to support the growth of the site with pay per click campaign focussed on driving registrations and sales of the 40Winks offers.

As the proposition for 40Winks is a brand new one in the UK, it was our job to carve a new channel of dialogue with a relevant but currently semi non-existant search audience. This required us to take a lateral view of the search space and find keyword phrases which indirectly defined an interest in the 40Winks offer through related terms.

The first stages of the PPC campaign have been a roaring success, and month on month we have been able to drive down cost per acquisition.

If you need help improving the return from your online business and feel a targeted PPC advertising campaign from Frankly Digital could be the answer, please call us on 01603 765388 today for an informal discussion regarding your objectives or complete our online form and we will get back to you.